Ecommerce
Years spent close to online retail — catalogs, checkout, fulfillment, and the back-office work that decides whether a store is worth running.
About
A one-person studio, on purpose.
Clay Vessel Digital is Lendus Casey. Small businesses get the experience of someone who has worked on large systems, without the layers, the handoffs, or the account manager in between.
Lendus CaseyFounder & Developer
Hi, I’m Lendus.
I have more than ten years of experience across websites, ecommerce, enterprise systems, and mobile apps. Clay Vessel Digital brings that experience directly to small businesses.
You work with me from the first conversation through launch. If something is not worth building, I will tell you.
I started this studio because of a gap I kept seeing: businesses doing excellent work, represented online by a page that had not been touched in years, or held together by a spreadsheet nobody wanted to open. The technology to fix that is not exotic. What is usually missing is someone willing to understand the business first.
- 10+ years in technology
- Ecommerce experience
- Direct client relationship
Experience
Where the ten years were spent.
Nothing here is a certification wall. It is the work that shaped how I approach a problem — and why I am cautious about recommending more technology than a business needs.
Websites and content platforms
WordPress and custom builds, content delivery, and the unglamorous parts that keep a site fast and available.
Enterprise systems
Working inside large systems where a small mistake is expensive teaches you to plan the change before making it.
Mobile applications
Apps built for work that happens away from a desk, where connectivity and hardware are part of the problem.
Working together
You don’t need another technology vendor.
You need someone who understands the problem before choosing the technology. From the first conversation through launch, that person is me — not an account manager, and not a team you never meet.
I listen before I build
The first step is understanding your business, your customers, and what is actually getting in the way.
I explain my recommendations
You won’t be expected to understand technical jargon or accept decisions you haven’t had explained.
Technology should fit the business
A website or app should make something clearer or easier — not exist simply to look impressive.
You work directly with me
The person learning about your business is also the person designing and building the solution.
Where I work
Based in Washington.
I live and work in Washington and like being close enough to sit down with a client in person. That covers Central Illinois — Washington, Peoria, East Peoria, Morton, Pekin, Dunlap, Chillicothe, and the towns around them.
Everything I build works just as well for clients further afield, and plenty of projects run entirely over a call and a shared screen. If you are nearby, see web design in Peoria, IL.
Process
Four steps. No mystery.
However large the project, it runs through the same four steps — so you always know where things stand and what happens next.
Discover
Understand the business and the real problem.
Design
Agree the scope, structure, and interface.
Build
Review working versions as the solution takes shape.
Launch
Test, launch, and hand over what you own.
Next step
Want to talk it through?
Tell me about the business and what is getting in the way. A first conversation costs nothing and usually clarifies the problem either way.
Or reach me directly: (815) 550-7335 · hello@clayvesseldigital.com